For those who do not switch channels during commercials, there is a high chance that you came across this new campaign from Future Generalli India called “Ab Nibhao Ristedari”. But unlike other advertisements, this one targets the insurance agents. It invites the insurance agents to come and join the growing family of Future Genralli India.
A common advertising trend shown by the insurance companies as well as banks is to target the cultural and sentimental ethos of the country. Taking cue from it, FG’s new ad shows how an insurance agent becomes a part of the families he comes across. An insurance agent is someone who builds the bridge between a company and individuals. Tapping this through an advertising campaign sure looks like a nice strategy.
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